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Music City Marketing: What Successful Nashville Companies AREN’T Doing

October 28, 2021

8:00 am Central Time

Music City Marketing: What Hyper-successful Nashville Companies AREN’T Doing



WHERE: 5210 Maryland Way Suite 200, Brentwood, TN 37027

WHEN: October 28th, 8:00 - 9:00 AM Central Time


Join us and a panel of award-winning experts from Fortune and INC.'s list of fastest-growing companies — all from the Greater Nashville area. Come discover what these successful leaders are focusing on (and ignoring) in order to propel their business to award-winning growth. We’ll go in-depth on the keys to unlocking sustained growth specifically in the Nashville market. Including:

  • How to get heard in an increasingly noisy world
  • Learning from the future vs living in the past
  • Identifying the right organizational structure to move faster than your competitors
  • Identifying your competitive edge — from creating recurring revenue streams to finding the best gaps in your market
  • Approachable AI — leveraging the latest technology no matter your size or your familiarity with machine learning tech
  • How to retain a world-class team in a competitive market — attract the right talent for the right roles



Paul Craig
Paul Craig

Nashville Market President,
Simmons Bank

Paul Craig is the Market President for Simmons Bank in Nashville, responsible for overall market strategy and revenue lines for one of the fastest-growing markets in their six-state footprint. With a background in accounting, real estate and banking, Paul brings a fresh perspective, focusing on people and relationships, in a rapidly changing, fluid market.

Paul joins Simmons from FirstBank Nashville, where he most recently severed as senior vice president and director of corporate development. A graduate of Lipscomb University, Paul is very familiar and passionate about the growth and health of Nashville and its organizations and businesses, as he’s had the privilege of calling Nashville his home for 36 years.

In his spare time, Paul sits on the Executive Board of Junior Achievement of Middle Tennessee where he serves as Chair of the Education Committee. JA’s primary purpose is to educate children in the areas of readiness, entrepreneurship, and financial literacy. Paul’s drive to serve this organization centers around one simple mission: to put a smile on a child’s face and give them confidence in their own abilities. Paul also serves as a board member and chair of Franktown Open Hearts from 2006-20013, a non-profit organization committed to the success of Franklin’s inner-city youth.

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Michelle Duffie

Chief Executive Officer,
D3 Entertainment Group

Michelle S. Duffie, CEO of D3 Entertainment Group, is considered the premiere liaison, deal-maker, marketing strategist and quarterback between the African American faith and family consumer and the corporate, entertainment and sports world. She’s structured marketing strategies generating $1.3 Billion dollars in revenue for companies including, Sony Pictures #1 Movie, WAR ROOM, God’s Not Dead, Will Smith’s Concussion, Barber Shop 3, Paramount Picture’s Ben Hur, Tyler Perry’s Boo! A Madea Halloween, The Shack, Chrysler 200, Chrysler 300 and many others. 2016 and 2017 yielded successful marketing lead campaigns with The Shack (Lionsgate), grossing $96M Worldwide, The Star (Sony/Columbia) $62M Worldwide. In 2018, Michelle stepped into yet another executive seat, by serving as Producer and Co-Executive Producer with an upcoming docu-reality show on OWN (to be named), and feature film - Beautifully Broken, releasing nationally on Aug. 24th.

Born just outside of Chicago, Illinois into extreme poverty, she credits the strength and faith of her mother, the support of her five siblings and the lessons from her mentors as the fuel for propelling her forward. In addition to representing corporate brands, film and television networks, athletes, entertainers, mega church pastors and international faith organizations, she is also an active and voting member of NARAS, the FBI Citizen’s Academy, serves on many national boards, including The Juvenile Justice Center and is active in speaking and teaching globally. Her joy resides in the comfort of family, friends and the ability to empower, encourage and motivate everyone God places in her path. She is a recent graduate with a Master’s Degree in Ministry and Business Leadership - MBA program at Richmond Virginia Seminary.

Shannon Litton headshot
Shannon Litton

President & Chief Executive Officer,
5by5 Agency

Bringing experience from both technology and nonprofit management, Shannon Litton has worked with over 300 organizations on everything from rebranding to multilingual, multicultural marketing. Bottom line, she’s an industry expert in developing strategies that propel change down the street or around the world…and she makes it fun.

Prior to establishing 5by5, Shannon co-founded a successful marketing and technology agency, concepted and launched a SaaS product, worked in marketing for a technology leader in the education industry, provided marketing consulting to nonprofits engaged in multi-million dollar fundraising campaigns, and lived and worked in the Dominican Republic with an international organization. She understands the unique challenges facing today’s business leaders and how to help them break through the clutter in an already overcrowded marketplace.

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