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From Apathy to Advocates: Creating a Brand that Markets Itself

November 11, 2021

8:00 am Central Time

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WHERE: 5210 Maryland Way Suite 200, Brentwood, TN 37027

WHEN: November 11th, 8:00 - 9:00 AM Central Time

Disney creates moments that families remember forever. TOMS turns their customers into philanthropists with a simple purchase. The Predators took the home of country music and turned it into Smashville. It’s no longer enough for brands to tell their story — they must invite their audience into it — creating moments that create impact.

How do you create a story that your customers want to be a part of? It starts with establishing a brand that is distinct, relatable and authentic. We’ll talk with local and national brands that have effectively stopped telling their stories and instead experience them right alongside their audience. In an era where success means a lot more than simply being in the black, you’ll learn how to authentically create change and see the direct correlation to your bottom line.

 

Panelists

Gil Beverly, Tennessee Titans
Gil Beverly

Senior Vice President/Chief Marketing & Revenue Officer, Tennessee Titans

Gil Beverly enters his third season with the Titans and his second as Senior Vice President/Chief Marketing & Revenue Officer. In his role, he directs Ticketing, Marketing, Corporate Partnerships and Digital Communications. He joined the team in 2019 as team's Vice President of Brand, Marketing & Communications.

Mike Lenda, the Well Coffeehouse
Mike Lenda

Chief Executive Officer,
The Well Coffeehouse

As the CEO of The Well, a missional coffeehouse focused on sustainable solutions to poverty, Mike brings his expertise in marketing, brand-building and program development to propel the nonprofit forward. Before his time at the Well, Mike's held leadership roles at Starbucks, Blood:Water, and Compassion International.

More Panelists to be Announced

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STEP 1
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STEP 2
Discuss Options to Meet Your Objectives

STEP 3
Get Ready for Results
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Whether your goal is to expand your impact, alter brand behavior or reach around the globe, we can help.