Strategies that Make Moments

You’ve got the venues booked, the logistics locked down and the talent secured. Now, how do you get people to actually come? Whether you’re a personal brand planning a special performance or an organization routing your next national tour, getting the word out can be filled with challenges, no matter if it’s your first event or your 50th. But an empty room is not an option. You have sponsor commitments to consider and talent expectations, not to mention merchandise orders on the line. How you reach your audience and what you communicate to them could make or break the experience you’re working to create.