INSIGHT 01
Your Patients Are Gone Forever
Today’s health consumers are looking for partnership over authority on their health journey.
INSIGHT 02
Consumers Want Control
Today’s health consumers want to manage and understand their own healthcare so they can make their own choices.
INSIGHT 03
The Present is Digital
For years we’ve felt the switch coming, but now it’s here. From telehealth to OTC, all categories saw significant growth online with no sign of slowing.
INSIGHT 04
It's Chess Not Checkers
Today’s health consumer needs deep understanding of their health because they have a lot of goals for today and tomorrow.
INSIGHT 05
Guessing Won't Get You There
Sweeping assumptions will not help you target today’s health consumer. We need research to understand the consumer’s journey if we want to get better results.