ON-DEMAND WEBINARS
Web Conversion Series part 1 – The Science of Why We Miss the Mark
Are your experiences sabotaging your ability to effectively communicate with your customers and communities online? Is there a way to even tell?
Recent studies and news articles reveal that marketers are still failing to adequately connect with consumers; specifically in the way we communicate and the mediums we choose to communicate with. Because of this, clicks and conversions are stagnant, drop, and in some rare cases, our communication misfires can turn into PR nightmares and the worst kind of viral hashtags.
What can you do to understand these underlying causes and start communicating more effectively through your messaging and even your design?
In part 1 of the Web Conversion Series, Jon Powell, Expert in Residence at 5by5 Agency, will reveal the science behind how experienced marketers are biologically wired to initially miss the mark when it comes to effective online customer messaging and connection. Jon will share three steps you can start taking right now to overcome your bias and significantly increase the desired response to your messages on web pages, emails, and social posts.
Web Conversion Series part 2 – The Strategic Formula for Web Communication and Conversion Success
When we understand the past, we are better equipped to navigate the present. Grasping the science of why we miss the mark is only the beginning.
While improving your headlines, copy, images, design and calls-to-action may seem like an endless set of possibilities, there is a patented strategic formula you can use to add method to the madness and better control and analyze your desired outcomes.
In part 2 of the Web Conversion Series, Jon Powell, Expert in Residence at 5by5 Agency, will teach you a proven strategic formula you can use right now for optimizing digital marketing experiences to increase clicks and conversions, as well as provide case studies of nonprofits and for-profits that have done so successfully.
Web Conversion Series part 3 – Build Your Own Strategic Formula: 3 Easy Things You Can Do Right Now
In part 1, you discovered why we (as humans) are wired miss the mark in marketing and what we must do to overcome that on a regular basis.
In part 2, you learned a field-tested strategic formula to help you overcome your subliminal marketing bias and see your web design and copy in the same way that other humans do.
Now that we’ve examined the past and seen how understanding it can shape our present actions, it’s time to plan for the future!
Building on what you’ve learned, it is important to be able to tailor something to YOUR specific audience WITHOUT your organization’s subliminal marketing bias.
In the third and final session of the Web Conversion series session, Jon Powell, Expert in Residence at 5by5 Agency, will show you what is necessary for you to build your own strategic formula for communicating and designing for YOUR audience. Jon will show you three things you can use right now to get off the ground and start making your new strategic formula work for you.
Managing Your Mental Health in Tough Times
With Guest: Dr. Curt Thompson, psychiatrist, speaker, and author
There has long been an increasing dialogue around the importance of mental health in our world, and perhaps we’ve never needed it more than we do right now.
In this webinar, 5by5 CEO, Shannon Litton, talks with psychiatrist, author and speaker, Dr. Curt Thompson, about ways we can look after our mental health, be honest and maintain hope in the midst of difficult times.
Smart and Not-So-Smart Communication
With Guests: Mike Schatz, 5by5 Chief Relationship Officer & Evelyn Warren, Communications Veteran
Brands are made and ruined during times of crisis.
In this webinar, 5by5 CEO, Shannon Litton, is joined by Chief Relationship Officer, Mike Schatz, and Communications Veteran, Evelyn Warren, to discuss practical tips for what you should and should not be communicating in times of crisis.
How Nonprofits Can Survive the Pandemic
With Guest: Mike Myers, Non Profit DNA
Nonprofit leaders, you’re no stranger to challenging work! But today many of you face a new challenge - the task of simply surviving in this time of great global economic change.
In this webinar, 5by5 CEO, Shannon Litton, is joined by Nonprofit expert, Mike Meyers, to discuss how the pandemic is impacting Nonprofits, and what every leader must do now to be sure they can continue to fulfill their mission.
How the Pandemic is Affecting Digital Marketing
With Guests: Josh Miller, 5by5 Chief Product Officer, & Patrick McLendon, Director of Digital Marketing
In this webinar, 5by5 CEO, Shannon Litton, is joined by Chief Product Officer, Josh Miller, and Director of Digital Marketing, Patrick McLendon, to break down the current trends happening in the digital marketing space, and what you can do now to take advantage of them.
Your Leadership Voice in Times of Stress
With Guest: Holly Moore, Hollis Strategies
During times of stress, like the current situation with COVID-19, our behaviors and actions can be impacted by the anxiety, demands, and unknowns we are experiencing professionally and personally.
In this webinar, 5by5 CEO, Shannon Litton, talks with Holly Moore, Team Dynamics and Leadership Coach, on ways to know yourself and lead yourself well in this unprecedented season.
The CARES Act for Small Business and Nonprofits
With Guests: Kurt Beasley, JD, CPA, & Brad Weeks, Business Leader
Much is being reported about the CARES Act, but there are many questions about how it will apply to specific industries.
In this webinar, 5by5 CEO, Shannon Litton, is joined by 5by5’s trusted attorney and CPA, Kurt Beasley, and business leader, Brad Weeks, to break down what the CARES Act means specifically for Small Business and Nonprofits.
Real Data for Clarity in Crisis
With Guest: Mark McPeak, VP of Research, 5by5
In this webinar, 5by5 CEO, Shannon Litton, and VP of Research, Mark McPeak, present our recent research findings, which include critical insights into what leaders CAN control that will help enable and empower them to move forward with more confidence in the areas of understanding customers, critical communications, resource allocation and more.