Elevating trust through storytelling and strategic campaigns

SERVICES

Creative Development

Video Production

Digital Advertising

Conversion Rate Optimization

Media Planning

CHRISTIAN CARE MINISTRY: MEDI-SHARE

Building credibility through authentic narratives

Christian Care Ministry (CCM), the organization behind Medi-Share, had a persistent challenge: establishing credibility in a space where healthcare alternatives are often met with skepticism. Our solution? Lean into what makes Medi-Share unique — the stories of its members.

We developed and produced a series of powerful testimonial videos featuring real Medi-Share members, highlighting the life-changing impact of the program. These high-quality videos became the emotional engine of their broader digital strategy, increasing both trust and relevance with prospective members.

For Open Enrollment, we quarterbacked a full-funnel marketing strategy that unified creative, media, and technology across channels.

This included:

Developing campaign themes rooted in real member experiences.

Coordinating ad creative, landing pages, workflows, and partner collaboration.

Providing digital support across email marketing, video strategy, and optimization.

Our collaborative approach ensured message consistency, timely execution, and agility throughout the enrollment period.

The results spoke for themselves:

Testimonial-based ads delivered the highest response rates for paid social campaigns in the organization’s history.

In addition, during the Open Enrollment campaign, click-through rate nearly doubled — a clear signal that the new creative was resonating with the right audience.

This wasn’t just about performance — it was about transforming perception. The testimonial campaign helped remove barriers of doubt, humanize the brand, and improve the onboarding experience for new members.

When trust matters most, real stories win.

Elevating trust through storytelling and strategic campaigns

Building credibility through authentic narratives

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