Social Media Manager

Full-Time | Brentwood, TN

About 5by5

5by5 is a 100% employee owned full-service marketing agency serving changemakers, organizations working where life change happens. We help healthcare, nonprofit, and for-profit-for-good clients tell clearer stories and drive real growth.

We drive growth for changemakers.

About the Role

Social media has changed dramatically over the past decade—and it continues to evolve at an incredible pace. New platforms emerge, algorithms shift, AI is reshaping content creation, and audience behaviors are constantly changing. We’re looking for someone who doesn’t simply keep up with those changes—they help us navigate them.

As our Social Media Manager, you’ll lead social media strategy and execution for a portfolio of agency clients while helping shape how 5by5 continues to think about and delivers social media as a communications discipline.

This role goes far beyond creating content calendars. You’ll partner directly with clients to understand their business goals, determine the role social media should play within their broader communications strategy, and develop integrated programs that drive measurable results. You’ll advise clients on where to invest their time, attention and budget, recommend the right mix of organic and paid social, and continuously evaluate how platform changes, audience behavior and emerging technologies should influence strategy.

You’ll be equally comfortable building a long-term strategy, writing compelling content, presenting recommendations to executives, collaborating with designers and PR strategists, and digging into analytics to demonstrate impact.

Internally, you’ll serve as the agency’s social media subject matter expert—bringing fresh ideas, evaluating new tools and platforms, and helping our teams stay ahead of what’s next.

If you’re energized by the intersection of communications, strategy, creativity and technology—and enjoy helping organizations tell better stories that drive real business outcomes—we’d love to meet you.

What You’ll Do

Lead Social Strategy

• Develop social media strategies that align with each client’s business objectives, communications priorities and target audiences.
• Advise clients on the role social media should play within integrated communications and marketing programs.
• Recommend the appropriate mix of executive visibility, thought leadership, brand storytelling, campaign content, employee advocacy and community engagement.
• Identify opportunities to amplify earned media, company news, campaigns and key business initiatives through social channels.
• Serve as a trusted strategic advisor to clients, presenting recommendations and guiding decision-making.

Develop Great Content

• Create and manage editorial calendars across LinkedIn, Facebook, Instagram, TikTok and other relevant platforms.
• Write, edit and publish compelling social content that reflects each client’s unique voice and objectives.
• Partner closely with PR, creative and marketing teams to develop integrated campaigns and content.
• Identify timely opportunities to join relevant industry conversations and leverage trending topics appropriately.

Drive Innovation

• Stay current on evolving social media platforms, algorithms, audience behaviors and industry best practices.
• Evaluate emerging technologies and recommend tools that improve strategy, creativity and workflow.
• Help define and evolve 5by5’s social media capabilities, best practices and service offerings.
• Make strategic recommendations about where clients should increase, decrease or shift investment as the social landscape evolves.

Support Paid Social

• Recommend paid social opportunities that complement organic programs and client objectives.
• Collaborate with the digital marketing team on audience targeting, boosting strategies and campaign optimization.
• Understand how paid and organic social work together to maximize reach, engagement and business results.

Measure What Matters

• Establish meaningful KPIs tied to client business and communications goals.
• Monitor campaign performance and platform analytics.
• Translate data into actionable insights and strategic recommendations—not just reports.
• Continuously optimize strategies based on performance and audience engagement.

What You’ll Bring

• 5+ years of professional social media experience, preferably within an agency or consulting environment.
• Experience developing social media strategies—not simply executing content calendars.
• Strong understanding of how social media supports broader communications, brand and business objectives.
• Exceptional writing, editing and storytelling skills.
• Demonstrated experience managing multiple clients and priorities simultaneously.
• Experience presenting recommendations and building trusted relationships with client stakeholders.
• Strong knowledge of LinkedIn, Facebook, Instagram and TikTok, with curiosity around emerging platforms and trends.
• Understanding of paid social strategy, audience targeting and content amplification.
• Experience using social media management, listening and analytics tools such as Sprout Social, Rella, Hootsuite or similar platforms.
• Comfort leveraging AI tools to improve efficiency while maintaining quality and authenticity.
• Strong analytical skills with the ability to translate performance metrics into meaningful business insights.

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