Faith Family Medical Center
Faith Family Medical Center is a nonprofit healthcare provider serving uninsured and underinsured residents in the greater Nashville area.
Story
FFMC was on the cusp of expanding the scope of their mission to cover not only the uninsured but the underinsured population. They needed to update their current branding, expand their advertising initiatives, as well as effectively reach their audiences with new messaging to reflect the changes.
Goal
5by5 was engaged to deliver a comprehensive strategic communications plan consisting of new brand messaging and visuals, as well as reach strategies to include a digital advertising campaign for new patient acquisition.
Results
During the campaign period, over 10,000 Nashville residents engaged with the ads and interacted with the landing page describing the organization’s mission and value promise.
Over 2,000 social media shares, comments and likes drove the campaign to new audiences via organic engagement and website traffic increased exponentially.
The campaign produced a 13% new patient acquisition, compared with a 3% projected new patient decline before the campaign began.
