Compassion International is a child sponsorship and Christian humanitarian aid organization that aims to positively impact long-term development of children living in poverty, globally.
Compassion International came to 5by5 looking for fresh strategies for elevating their brand and energizing child sponsorship activations at events they sponsor or at which they have a presence throughout the year.
Following a fruitful initial strategy session, the 5by5 team was tasked with delivering a strategic marketing plan, detailing customized event strategies as well as an array of creative and communications solutions in line with Compassion’s overall goals and objectives. Once the plan was created and presented, 5by5 was contracted to implement the creative solutions and reach strategies selected by the Compassion team.
5by5 created a broad assortment of creative and digital assets to support sponsorship activations and equip Compassion in connecting with audiences before, during and after sponsored events, including:
- Event-specific landing page with sponsorship integration
- Booth signage
- Digital signage
- Event print collateral