National Seating and Mobility
National Seating and Mobility (NSM) is the nation’s largest provider of complete mobility solutions.
NSM came to 5by5 in need of a stellar marketing infrastructure to support their fast-growing business. With acquisitions and expansions into new geographical areas, their old website and processes just couldn’t keep up. They needed a holistic solution to solve their logistical issues, drive more conversions and gather more leads.
5by5 set out to create and implement a new digital marketing strategy, including landing pages, fresh creative and a redesigned ad structure to meet all of NSM’s needs and increase conversion rates.
5by5 developed a thorough digital marketing strategy to meet NSM’s needs in targeted markets using proven successful tactics. A targeted campaign in one market, in particular, saw double the number of leads using the same ad spend amount used in other markets.
Additionally, to cultivate leads from a wider audience, 5by5 wrote and designed a new downloadable product catalog prospective customers can receive in exchange for providing their email addresses.
Conversion rates for the new website have increased by 67% year-over-year since launching the new catalog.