Ready to clarify your message, maximize your reach and get results? ?

We work hard to understand your needs, challenges and the goals tied to your mission, allowing us to come alongside your team as committed partners. We'd love to talk about how we could partner with you!.

STEP 1
Contact 5by5

STEP 2
Discuss Options to Meet Your Objectives

STEP 3
Get Ready for Results
Let's Talk

Whether your goal is to expand your impact, alter brand behavior or reach around the globe, we can help.

NFLPA Debut Brand Event

The National Football League Players Association is the union for professional football players in the National Football League.

Debut_Badge_Logo_Red

Story

In 2019, the NFL Draft took place in Nashville, Tennessee. Through a longstanding relationship with the VP of Player Services at the NFLPA, 5by5 partnered with the players’ organization to capitalize on this unique opportunity and host a one-of-a-kind workshop, equipping incoming players to manage their brands well as they move forward in their careers.

 

In today’s world, it is more important than ever for public figures to be intentional about the brand they establish, and if they can make these decisions and goals early in their careers, they can not only make a stronger impact but avoid many pitfalls along the way.

Goal

To use our expertise to equip young players with the knowledge and practical advice to steward their brand well from day one of their professional careers, as well as strengthen the relationship between the NFLPA and 5by5.

nflpa-debut-guide-cover

Results

Harnessing our expertise in marketing for personal brands and sports, 5by5 hosted 30 NFL draft prospects in our office and shared valuable insight and practical application on how to define a personal brand and maintain it well. The event also featured a panel of experienced and decorated NFL players who validated these principles by sharing their own stories, lessons learned and branding tips for the rookie players.

 

The event was a success on every level. Players were engaged in the content, and NFLPA leadership was extremely pleased with the experience, noting it “might have been the best thing we’ve done for our incoming rookies.”

“We received nothing but positive feedback from our executive team, player attendees, and panelists alike. It was truly a one-of-a kind experience for everyone involved. From planning to execution, everyone on your team was so extremely helpful and your expertise in the space of branding and marketing was showcased in so many ways.”

Ayana Duncanson | NFL Players Association

Manager, Player Services