World Vision International is a global Christian humanitarian organization partnering with children, families and communities in nearly 100 countries to tackle the causes of poverty and injustice.
5by5 implemented city-specific digital campaigns for 12 cities on the country duo Sugarland's #lovebigger tour.
The campaign geo-targeted Sugarland fans and introduced them to World Vision, inviting them to be a part of the #lovebigger movement through child sponsorship. Using a mix of rich media and text on Facebook and Instagram, 5by5 ran 41 ads to increase engagement and willingness to sponsor at tour events.
Child sponsorship awareness to drive new sponsor acquisition
- 1,779,411 Ad Impressions
- 37,890 Ad clicks
- 2.13% Click-through rate
- 43.75% Average increase in sponsorships during the campaign period