INDUSTRIES WE SERVE

Healthcare

From dentists to senior care to biotech innovators, compassionate, forward-thinking healthcare is invaluable, and we believe people deserve to hear about it.

You heal. We help.

Healthcare is a complicated landscape with a lot of noise to break through, so having a clear message is more important than ever. Though it may seem like hospitals, clinics and other healthcare organizations are exceptions to the marketing rules, patients are customers, just like with any other company. The only difference is, rather than selling a product, you are providing a range of services — services that improve the quality of patients’ lives, and in some cases, even save them. We know you want to improve someone’s life in a very real way, but if your external message is confusing, you won’t be able to successfully reach the people who need your help.

5by5 Healthcare Overview

Curt Thompson, MD & 5by5 Partnership

Family Family Medical & 5by5 Partnership

Why 5by5?

At 5by5, we believe healthcare professionals deserve access to the right strategy, research, creative and digital solutions, so they can treat more patients, drive innovation and give more people the lives they deserve. Whether you’re caring for seniors, giving people a new smile or providing technology solutions for hospitals, you’re telling a story that matters.

The key to successful marketing in the healthcare space is a combination of message clarity and strategic reach. Clarity can be a particularly daunting hurdle in the healthcare sphere, as professionals often speak and write in industry jargon, leaving outsiders feeling lost and confused. An abundance of acronyms and technical language can muddy your message and leave potential audiences unsure of what you’re trying to tell them.

But that’s only half the equation. Even the clearest message cannot win if it never actually reaches its intended audience. Only clarity + reach = results. If your messaging is lacking in either clarity or reach, you’re wasting money. The good news is, we can help.

We’ve come alongside all types of organizations in healthcare — from hospitals to tech companies — to help them uncover and communicate clearly the unique way they help people improve their wellbeing.

"This was exactly what we needed to give us a strategic plan to move us forward into another phase of Opis. There have been times I have invested in a consultation that I felt was not a good steward of our resources but this was definitely a solid investment and will pay in dividends for Opis long term."

Marilyn Wood | CEO

Opis Senior Services

"Part of what it means for us to be effective as mental health providers is that we help human beings tell their stories more truly. When you tell your story more truly, the more it's going to point to the way the world is really meant to be. In many respects, that's exactly what 5by5 has done for us."

Curt Thompson, MD | Psychiatrist, Author and Speaker

“Our work with 5by5 has been so gratifying—they are a great partner, they really care about us and we are extremely grateful for all they have done to champion the work we do.”

Laura Hobson | President

Faith Family Medical Center

"Working with 5by5 has been a wonderful experience for Lincoln Health System. Shannon and her team have a craft for developing strategy that accurately represents the brand of their client while also shaping clear direction to achieve set goals. 5by5 has a dynamic, experienced team who are truly mission-driven."