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Marketing Automation

It may sound like some vague insider marketing jargon, but marketing automation really is a highly effective way to reach more people at the right time with the right information. Plus, you can reduce the amount of manual effort needed from your team. 

Automate your funnel

Congrats! You’re generating more leads! Now what? The next step is to help them move through your marketing funnel in an effective way. To get the most out of the process, let’s look at automating it. 

For decades, email has been the primary method for staying in touch with consumers — but as technology advances and consumer behavior shifts, we have to keep our eyes on the evolving ways people want to interact with brands. These touchpoints could take many different forms: digital advertising, SMS campaigns, automated email workflows, personal phone calls, or a combination of the above. 

If your funnel isn’t automated, chances are it’s leaking prospects.

Giving your sales team the right leads at the right time

Great automation depends on seamless integration with your organization’s sales team. One of the most successful ways we use automation for our clients is by establishing workflows that alert sales teams to new or different activity of leads. For example, if a lead who hasn’t engaged for six months suddenly starts spending every morning browsing your website – it’s time to reach out. Automation makes vital information like this readily available to your sales team.

The right tools make all the difference.

An effective automation tool can serve a variety of purposes, ranging from lead generation and nurturing to scoring, targeting, and improving overall customer experiences. Best of all, automation software can even help you anticipate customers’ future behaviors, helping you discern the best times and methods for marketing to them. 

Automation streamlines your work process, boosts efficiency, and increases customer value through personalization. No matter how big your customer base, automation allows you to send the right messages at the right time, analyze the data, and leverage user behaviors to increase engagement and retention rates – while reducing churn, too.

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