Stop Guessing, Start Listening – What Your Customers Wish You Knew

How well do actually know your audience? One of the most common pitfalls is assuming you know your audience better than you actually do.

Incorrect assumptions muddy your message, which leads to it inevitably being lost in the noise of the countless other ones people are bombarded with on a day-to-day basis. Here are five insights we’ve gleaned from what happens when you have good research...and when you don’t.