Brand Strategy & Development
To tell your story well, you have to have the right plan behind it.
Success is built on strategy.
Too often, organizations make the mistake of skipping straight to the “how do we want to say this” phase of branding, skipping past the critical foundational work of brand strategy. But if you want to make an impact, you have to start with understanding your audience.
Who are you talking to?
Creating an effective brand strategy hinges on knowing your audience inside and out. When we work with you on developing a brand strategy, we spend a lot of time collaborating with your team to understand what your audience wants and how you help them get it.
What are you saying to them (and why)?
After you know who you’re talking to, then you can go deeper into what you want to say – and why. Knowing the “why” behind what you do is crucial to distilling your message down into what matters most for your audience, and it gives your team a deeper sense of purpose. Finally, we decide how you want to say it.
Only when your brand feels confident about who your audience is, what you want to say, and why you want to say it can you move on to the “how.” This is what separates surface-level sales from long-time customers and clients.
Check your work and make it better.
Sometimes, organizations are too close to their brand to see it objectively. A brand audit is a great way to have an unbiased third party (that’s us) look at your past marketing efforts and uncover the strengths and weaknesses of how you’re communicating with your audience. We utilize our team’s diverse expertise to assess messaging, brand visuals, site user experience, advertising channels and more. Then, we make recommendations to help you hone your strategy and make a greater impact.
Equip future you for success.
We love collaborating with you to create a powerful brand story and communicate it well, but ultimately the job of shepherding your brand long-term falls on your team. But don’t worry: you got this. Plus, we won’t leave you out to dry. We’ll give you a set of your very own brand guidelines to help shape every form of communication you might use in the future, from messaging to brand colors and everything in between. That way no matter who joins your team in the future or what project might come your way, you’ll have the tools to keep your brand consistent and authentic. It’s kind of like having our team in your back pocket at all times. But less bulky.
Want to get started?
We’re ready to get to work! Fill out the form below and our VP of Business Development will connect with you to determine if we can help reach your goals.