DIGITAL
Like everything we do, in digital advertising strategy comes first. Creating effective digital ads does NOT mean putting a snappy headline on a beautiful image and hoping for the best. It means starting by asking fundamental questions about the audience, then meeting them where they are.
For some platforms, like Google Search, that means we have to figure out what questions the audience is actually asking at any given point in their customer journey. Otherwise, we risk being irrelevant by making assumptions about what they want – because it suits the solution we’re offering – and miss the mark.
When we know what they’re asking, we can establish relevant keywords and create ad groups to deliver the answers to the right people at the right time.
For other platforms like Facebook, we have to strategically discern and target the right people with creative ads that cut through the noise and make someone stop scrolling.
Every industry is different, but the rapidly changing world of consumer health care is a world all its own. To be successful at marketing in this world, you have to not only develop a deep understanding of industry trends, but also the ability to turn medical terminology into compelling, empathetic copy for the growing population of people taking more control over their health decisions.
We love continuing to partner with clients in this industry because we get to use our expertise to help them change – and even save – more lives in their communities. We’ve had great success helping our clients acquire more patients and customers through digital advertising, connecting audiences with services and products that will help them thrive.
It’s no longer enough to run “set it and forget it” ads on a single platform. From the well-established channels to the experimental, we’ve had success running ads on virtually every platform. We’ve even had a 16x Return on Ad Spend from Pinterest for one of our clients! We can land leads and earn conversion pretty much anywhere your audience is, including:
We’d love to learn more about you and how your organization is making an impact. Just enter your email address below and we’ll find a time to connect, answer any questions you have and see how we can help you grow.
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