5by5 Market Research Overview
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Research is power
Market Research
Market research is invaluable because it gives you the answer to the most fundamental question your business must ask: what do your customers want? You could be making the wrong assumptions about your audience and not even realize it. And when your assumptions are wrong, your messaging will be, too. Market research is a valuable tool that equips you to understand your customers and take the right actions to reach them.
Services
- Quantitative Research
- Qualitative Research
- Secondary Research
- Focus Groups
- Audience Journeys
- Market Analysis
Why Market Research?
You may think you know your audience, but even small wrong assumptions can have major consequences. To effectively reach anyone, whether they are a customer, colleague or donor, you first have to understand them — what they want and how they want it. If you are operating without clear and accurate information about your audience, you’re walking blindfolded, and you’ll end up wasting valuable resources on strategies that don’t work. So how do you find out what your audience really wants? You ask them.
Why 5by5?
We believe Change Makers deserve the right research solutions. When you’re doing work that truly matters, having access to accurate information about your audience’s wants, needs and perceptions can make or break your success.
At 5by5, we conduct professional market research projects for customers of all types and sizes. We have helped many organizations like yours gather invaluable insights into their audience’s motivations, behaviors and desires, equipping them to make well-informed, data-driven decisions about the future of their company and make an even greater difference in the world.
Market Research Insights
How Market Research Can Refresh a Legacy Brand
Touchdowns in Market Research and Audience Insights
Keep Business Moving, Even in a Pandemic
8 Projects to Unshelf
An NFL Kickoff Like No Other: A Titan(ic) Retrospective
Do You Know What You Don’t Know?
Do You Know What You Don’t Know?
All smart decisions are based on good information. And yet, so many businesses never harness the power of research when planning for their future. Our Stop Guessing, Start Listening – What Your Customers Wish You Knew guide is full of insights from our research team on what happens when you take the time to ignore your assumptions and pursue clarity.
