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Research is power

Market Research

Market research is invaluable because it gives you the answer to the most fundamental question your business must ask: what do your customers want? You could be making the wrong assumptions about your audience and not even realize it. And when your assumptions are wrong, your messaging will be, too. Market research is a valuable tool that equips you to understand your customers and take the right actions to reach them.

Why Market Research?

You may think you know your audience, but even small wrong assumptions can have major consequences. To effectively reach anyone, whether they are a customer, colleague or donor, you first have to understand them — what they want and how they want it. If you are operating without clear and accurate information about your audience, you’re walking blindfolded, and you’ll end up wasting valuable resources on strategies that don’t work. So how do you find out what your audience really wants? You ask them.

Why 5by5?

We believe Change Makers deserve the right research solutions. When you’re doing work that truly matters, having access to accurate information about your audience’s wants, needs and perceptions can make or break your success.

At 5by5, we conduct professional market research projects for customers of all types and sizes. We have helped many organizations like yours gather invaluable insights into their audience’s motivations, behaviors and desires, equipping them to make well-informed, data-driven decisions about the future of their company and make an even greater difference in the world.

Market Research Insights

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Market Research Highlights

Amplify Media/United Methodist Publishing House

Amplify is the United Methodist Publishing House’s multimedia platform. It allows churches large and small to discover, customize, and share diverse resources that encourage deeper discipleship and equip churches to pursue their mission with greater impact.

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Market Research Highlights

The Gideons International

The Gideons International is an association of Christian professionals dedicated to telling people about Jesus through associating together for service, sharing personal testimony and distributing Bibles and New Testaments.

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Market Research Highlights


StoryBrand is an organization that helps businesses grow by utilizing a revolutionary messaging framework to tell a clear and compelling story.

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Market Research Highlights

Integrity Music

Integrity Music's desire is to help people world-wide experience the manifest presence of God and resource the church with songs of substance.

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Market Research Highlights

Amazima Ministries

Founded in 2008 by New York Times best-selling author Katie Davis Majors, Amazima Ministries serves communities in and around Jinja, Uganda by providing education for children and youth, and medical care, vocational training, and discipleship for women, children, and families.

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Market Research Highlights

Tennessee Titans

The Tennessee Titans are an NFL team based in Nashville, TN.

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A close-up of a woman wearing headphones and holding her phone as she looks at Amplify's website
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Photo of a band playing in a barn with people circled around listening to the music.
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Tennessee Titans Lockers with helmets hanging on the door

“It is critically important to us to understand the dynamics of the relationship between ourselves and our customer. And 5by5 does a fantastic job of helping us see that clearly and understand where we need to go moving forward.”

Stuart Spears | Senior Vice President & Chief Revenue Officer

Tennessee Titans

"The research that we've done with 5by5 has been breakthrough research for us. It's become a tool that we use almost on a daily basis. I think the most critical result has been a deeper knowledge of our customer."

Audrey Kidd | Chief Revenue and Customer Experience Officer

United Methodist Publishing House

One of the things that 5by5 did was give us clarity in where we were moving as an organization. We already had our gut instincts, but once we got the data back, it gave us a real sense that where we are moving forward ultimately aligned with the research that they did. I thought that was priceless for us."

Jonathan Brown | President

Integrity Music

"What the data that 5by5 gave us was tangible things that we could change, both on our website, in our sales calls, even the way we taught our workshops. Because we have a lot of gut feelings about things, but in the end it was the tangible data that was able to make a difference for us moving forward."

Dr. J.J. Peterson | Chief of Teaching and Facilitation


“I cannot say enough about the work that has been done and the masterful way Mark and the rest of the team have helped the ministry of Awana. We always enjoy and love working with the 5by5 team. Thank you so much and we are very pleased with the results.“

Chris Marchand | VP, Partner Services


The mock-up of a cover to a guide titled "Stop Guessing, Start Listening: What Your Customers Wish You Knew"
Do You Know What You Don’t Know?
All smart decisions are based on good information. And yet, so many businesses never harness the power of research when planning for their future. Our Stop Guessing, Start Listening – What Your Customers Wish You Knew guide is full of insights from our research team on what happens when you take the time to ignore your assumptions and pursue clarity.

// Smart digital reaches

Digital Marketing

// Clear plans win

Marketing Strategy

// Effective creative moves

Creative Marketing

Ready to clarify your message, maximize your reach and get results? ?

We work hard to understand your needs, challenges and the goals tied to your mission, allowing us to come alongside your team as committed partners. We'd love to talk about how we could partner with you!

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Whether your goal is to expand your impact, alter brand behavior or reach around the globe, we can help.

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