RESEARCH
Market research is invaluable because it gives you the answer to the most fundamental question your business must ask: what do your customers want? You could be making the wrong assumptions about your audience and not even realize it. And when your assumptions are wrong, your messaging will be, too. Market research is a valuable tool that equips you to understand your customers and take the right actions to reach them.
The healthcare industry as a whole is facing staffing shortages, and the Tennessee Department of Health was no exception. They needed talented, passionate providers and front-office staff to fill vacancies throughout the state and provide the best possible care for Tennesseans everywhere.
“It is critically important to us to understand the dynamics of the relationship between ourselves and our customer. And 5by5 does a fantastic job of helping us see that clearly and understand where we need to go moving forward.”
– Stuart Spears | Senior Vice President & Chief Revenue Officer, Tennessee Titans
You may think you know your audience, but even small wrong assumptions can have major consequences. To effectively reach anyone, whether they are a customer, colleague or donor, you first have to understand them — what they want and how they want it. If you are operating without clear and accurate information about your audience, you’re walking blindfolded, and you’ll end up wasting valuable resources on strategies that don’t work. So how do you find out what your audience really wants? You ask them.
We believe Change Makers deserve the right research solutions. When you’re doing work that truly matters, having access to accurate information about your audience’s wants, needs and perceptions can make or break your success.
At 5by5, we conduct professional market research projects for customers of all types and sizes. We have helped many organizations like yours gather invaluable insights into their audience’s motivations, behaviors and desires, equipping them to make well-informed, data-driven decisions about the future of their company and make an even greater difference in the world.
We’d love to learn more about you and how your organization is making an impact. Just enter your email address below and we’ll find a time to connect, answer any questions you have and see how we can help you grow.
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