Advertising & Media Planning

STRATEGY

Let your audience be your guide.

Don’t just cross your fingers and hope your audience shows up where you are. Find out where they’re already engaging and go there instead. While Facebook and Google take up the majority of digital advertising dollars, there are many opportunities to be found looking outside of them. If your audience is spending time on other platforms, you should be, too. Exploring new avenues and niche marketing platforms is how brands beat out their competition.

For one client, we achieved 16x ROI by testing ads on Pinterest — a platform they had never used before. 

Derrick Hoog, 5by5 SVP of STrategy

Where is your audience already engaged?

Even if every other company is advertising on a specific platform; if your audience isn’t there, it doesn’t matter. Only utilize platforms that work for your unique audience.

We can launch and optimize campaigns across nearly any mainstream advertising platform (and many smaller, niche ones), including:

  • Google
  • Facebook
  • YouTube
  • TikTok
  • Microsoft Advertising
  • Spotify
  • Pinterest
  • Waze
  • Reddit
  • Programmatic ads

 

…and we’re always on the lookout for new opportunities to connect with the people you want to reach.

A blackboard with a diagram of a football game.

Physical advertising still makes an impact.

Every business needs a strong online presence, but it’s not the only strategy that matters. Our creative team has created beautiful, compelling projects that have been leveraged across all kinds of media. We’ve designed powerful billboards, organized direct mail campaigns and, of course, created our share of memorable old-school print ads.

Ready to make an impact?