STRATEGY
Too often, organizations make the mistake of skipping straight to the “how do we want to say this” phase of branding, skipping past the critical foundational work of brand strategy. If you want to make an impact, you have to start with your audience.
Creating an effective brand strategy hinges on knowing your audience inside and out. When we work with you on developing a brand strategy, we spend a lot of time collaborating with your team to understand what your audience wants and how you help them get it.
Understanding the “why” behind what you do is crucial in distilling your message down into what matters most for your audience, and it gives your team a deeper sense of purpose.
Only when your brand feels confident about who your audience is, what you want to say, and why you want to say it can you move on to the “how.” This is what separates surface-level sales from long-time customers and clients.
Sometimes, organizations are too close to their brand to see it objectively. A brand audit is a great way to have an unbiased third party look at your past marketing efforts and uncover the strengths and weaknesses of how you’re communicating. We utilize our team’s diverse expertise to assess messaging, brand visuals, site user experience, advertising channels and more. Then, we make recommendations to help you hone your strategy and make a greater impact.
We love collaborating with our clients to create powerful brand stories, but ultimately the job of shepherding your brand long-term falls on your team.
But don’t worry: you got this. Plus, we won’t leave you out to dry. We’ll give you a set of your very own brand guidelines to help shape every form of communication you might use in the future, from messaging to brand colors and everything in between. That way no matter who joins your team in the future or what project might come your way, you’ll have the tools to keep your brand consistent and authentic. It’s kind of like having our team in your back pocket at all times. But less bulky.
We’d love to learn more about you and how your organization is making an impact. Just enter your email address below and we’ll find a time to connect, answer any questions you have and see how we can help you grow.
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