Chief Development Officer
Mike has decades of deep marketing experience in consumer and entertainment product marketing. He’s leveraged traditional and digital marketing strategies for clients in sports, music, non-profit and healthcare industries. He has launched hundreds of products and brands, many of which became national bestsellers. He brings a winning combination of strategy, passion and leadership to our team.
Prior to 5by5, Mike owned and operated his own agency. Before that, he served as Chief Marketing Officer at School of the Legends, a partnership between fans and NFL players. He was Senior Vice President of Sales and Marketing for Multnomah Publishers, Executive Vice President of Pamplin Music & Entertainment, and Executive Director of Marketing for Nest Entertainment. In those roles Mike hired and worked alongside some of the largest ad agencies in the world, learning firsthand what a good client experience should include. In fact, he still consults with the NFL Players Association on their in-house agency structure. Mike is known for prioritizing great relationships and great results.
Mike’s client experience includes NFL Players Association, Sony, World Vision, Food for the Hungry, Harper Collins, Legacy Sports, American Youth Football, Norwex Williamson Medical Center, Lifeline Screening and more.