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TENNESSEE DEPARTMENT OF HEALTH
The healthcare industry as a whole is facing staffing shortages, and the Tennessee Department of Health was no exception. They needed talented, passionate providers and front-office staff to fill vacancies throughout the state and provide the best possible care for Tennesseans everywhere.
+12K
Increase in job applications
89,686
358%
Increase in page views over the previous 3 months
We first conducted a market research survey to determine exactly what healthcare professionals thought of the TDH. We learned that the main hurdle we had to overcome was that people mistakenly believed working for the government was stale and impersonal. These are individuals who got into healthcare to help people, so we knew that the impact they could make had to be central to our messaging.
Armed with that knowledge, we crafted an omnichannel campaign leveraging television commercials, billboards, and digital ads unified under a unifying campaign statement:
Make Mondays matter.
Our campaign featured all kinds of healthcare providers — physicians, nurses, and administrators — genuinely enjoying their work and making a difference in their communities. That message resonated with the medical community, as we saw measurable success where it mattered most.
+12k Increase in job applications
89,686 page views on the TDH Career page over the 3-month campaign, which is a 358% increase over the previous 3 months
We’d love to learn more about you and how your organization is making an impact. Just enter your email address below and we’ll find a time to connect, answer any questions you have and see how we can help you grow.
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