Storytelling through video and a research-backed web experience

SERVICES

Market Research

Video Production

Web Development

Web Design

SEO

MOUNT VERNON NAZARENE UNIVERSITY

A brand is only as good as how your audience experiences it

Following a 5by5-lead rebrand process, MVNU was seeking a partner to redesign and refresh their brand content and univeristy website at mvnu.edu.

MVNU’s website had been completely redesigned in 2017, but current marketing and UX demands created the need for a refresh to accomplish the university’s marketing objectives.

The primary goals were to create new brand-focused video assets, strengthen MVNU’s online presence, build brand awareness and help increase enrollment, engagement and contributions.

141%

Increase in top 3 keywords on Google

608%

Increase in SERP Features (Rich Snippets, Video, People Also Ask, etc.)

We began with user testing to identify the largest areas of opportunity. We found that users felt the site was informative and professional, but lacked key information.

We combined this research with our team’s expertise to create a more functional site structure, wireframes and design, completely overhauling the site to better represent the brand and drive enrollment. This included content copywriting, photography, video production, content migration, search engine optimization, content entry and deployment for a site that had over 1000 pages.

The new MVNU website not only reflected their new brand but also represented a significant step up in terms of functionality, user experience, and organic presence

141% increase in top 3 keywords on Google

(From 141 to 289)

608% increase in SERP Features (Rich Snippets, Video, People Also Ask, etc.)

(From 81 to 493)A new Program Finder reduced the number of clicks required to go from the home page to a given Degree page from four to two. This is now the new primary CTA of the home page.

Storytelling through video and a research-backed web experience

A brand is only as good as how your audience experiences it

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