Building a brand for long-term impact

Omni Family of Services is a growing organization serving families throughout the United States with child welfare – foster care and adoption – and behavioral health services. With the goal of expanding their reach as an organization, they recognized they were creating more confusion than clarity through the current brand structure, messaging and visuals.

We began with a thorough assessment of the existing brand and how it fits within the child welfare and behavioral health market. Leveraging research, we created an analysis of both the marketplace as well as the audiences that Omni reaches through their services. Using this data, we then created a revised brand architecture and positioning for the organization. Once these foundation strategic decisions were made, we then launched into the creative process to determine compelling messaging and visuals to captivate the audience.