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WILLIAMSON HEALTH
From its inception in 1958, Williamson Medical Center has expanded from a small, 50-bed hospital to a regional, full-service healthcare system offering exceptional, world-class care. As the organization was evolving alongside the rapidly growing community, the organization had outgrown its current brand.
We needed to raise awareness of the elevated services the organization was now providing.
5by5 worked closely with Williamson Health’s leadership — from brand strategy to marketing strategy to developing a new logo and look for the organization.
Our first goal was to redefine the brand architecture, creating a structure for the entire health system, their nonprofit Foundation, Williamson Medical Center hospital, Bone and Joint Institute of Tennessee, Emergency Medical Services, Medical Group, and over 30 locations spread throughout the county.
Once the new logo, brand colors, and messaging were complete, it was time to figure out how to bring it all to market — our WilCo neighbors.
The brand rollout required an omnichannel approach with an integrated advertising plan and media placement strategy covering out-of-home, broadcast, print, and digital/web/internet/mobile media platforms, as well as over-the-top streaming placements.
As a result, we created an entirely new brand system that honored the history of the organization, and cast an exciting new vision for the future.
5by5 and Williamson Health received a gold Aster Award in 2024 for the success of the rebrand and rollout.
“Our Executive Leadership Team is very pleased with and proud of the work we have been able to do in collaboration with 5by5. As a team, we are very goal-oriented, and 5by5 does a great job partnering with us to achieve our goals. The entire 5by5 staff also is extremely knowledgeable and creative. Because of all of these things, I regularly sing their praises to anyone who will listen.”
Michele M. Simpson
Chief Marketing and Communications Officer, Williamson Health
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