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5 Reasons To Hire A Digital Marketing Agency During Economic Downturns

By Bob Hutchins, Vice President of Digital Marketing

VP of Digital Bob Hutchins

With prices going up and values going down, it is human nature to "tighten the belt". And another round of layoffs across industries has us all thinking about where we can save. But when it comes to your business, what you need the most is creativity, strategic thinking and measurable results. Maintaining or hiring full-time staff to do this level of marketing may not be an option. If not, the wisest thing for you to do is to hire a marketing agency.

Here are the top five reasons to hire a digital marketing agency during economic downturns:

1. An agency serves as your guide.

Agencies by their very nature are creative thinkers. They can help you develop short and long-term strategies for your marketing and sales funnels. The road ahead may be bumpy and challenging for your business. Why not hire a wise guide to give you the best road map and alternate routes?

2. An agency saves you overhead costs.

Hiring an agency will allow you to 'hire' a team of people that can devote their time, expertise and creativity to your business. No salary expense, health care costs, office expenses, employment tax, etc. You get more manpower for less money.

3. An agency already has the resources you need.

Getting the latest tracking tools and technology needed comes at a considerable expense. Agencies can justify the cost as they are using these resources for multiple clients. And as a result, they can offer you measurable results. You need to know what's working and what's not in your marketing campaigns. An agency will be able to show you ROI (return on your investment), without you having to invest in additional technology, training and staff.

4. An agency allows you to stay focused.

During economic downturns, the last thing your internal team needs is to be distracted by trying to learn new or alternative ways to market and ramp up your sales strategies. Keep doing what you are best at. You can focus on your strengths and your product. Let an agency lead the way to marketing innovation.

5. An agency gets you closer to your customer.

Last but not least, it's critical to study how customers reassess priorities, reallocate funds, switch brands and redefine value during these types of economic events. An agency will have the experience and knowledge to understand how these changes will impact your business and offer solutions to maintain or increase your market share.


Don't let an economic downturn be an excuse for your business to fail. There are many options and strategies available to weather the storm. Hiring a digital marketing agency is one of the smartest things you can do for your business during these times. You'll get creative solutions, a clear plan, measurable results, increased focus and customer insights.

If you’re looking for a partner to help clarify your message and reach more consumers, let’s talk.


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