Bob Hutchins – Expert in Residence
Education turned passion
A life-long learner, Bob earned a Masters degree in Behavioral and Organizational Psychology from London Met University in 2021. He can't help but continue to research, talk about and write on the intersection of behavior science and marketing.
Where he's been
Bob is an accomplished and dynamic marketing executive with a 20+ year comprehensive marketing background. He is a Subject Matter Expert (SME) in digital channels, branding, consumer psychology and organizational marketing direction.
Bob's latest book, co-authored with Jenny Black, is “Our Digital Soul - Collective Anxiety, Media Trauma and a Path Forward”. Bob's 2016 book, “Finally Human”, explores ways brands can use technology and social media to communicate in styles that are human, impactful and restorative. He is also a TEDx speaker who has presented his original content “From Ambiguous Loss to Tragic Optimism: Journeying Together Through Collective Grief”.
Bob was the Founder and CEO of Buzzplant, a digital marketing agency specializing in film marketing and entertainment. His client/partner roster included names like Time-Life, General Motors, Harper Collins, Twentieth Century Fox, Disney and Warner Brothers. Bob’s 5by5 client experience includes US Renal Care, Beltone, Williamson Medical Center, Qualderm, Sleep8 and more.
Where he's headed
Since 2020, Bob has served as our 5by5 Vice President of Digital Marketing. He has built great relationships with many of our change maker clients and grown our digital marketing team.
Bob will now help us sharpen our focus on health consumers and organizational psychology. This is an area we have seen a natural gravitation towards over the last several years. Bob's thought leadership will allow us to further our expertise in these fields and increase the impact of our change maker clients.
What this means for you
With Bob coming onboard as our third Expert in Residence, 5by5 is more prepared to serve change makers than ever before. We continue to invest in the training and resources our team needs to deliver the best results possible.
If you’re a current 5by5 client, please reach out to your client management team if you are interested in putting Bob's expertise to work for you.
If you are new to 5by5 and would like to talk about how to increase your results, please contact us today!