The Future of Healthcare is Personal
Take a minute to consider the healthcare education individuals have received nationwide since March 2020. From types of masks and their uses to vaccine efficacy and at-home testing, they’ve learned a lot because they had to.
Googling symptoms and researching countless remedies has become the norm, even if it’s against most doctors’ recommendations. While that will never fully take the place of a true medical education, information and algorithms are always improving results so it’s getting closer. And even the most compassionate doctor can’t replicate the passion and buy-in an individual feels about their own healthcare decisions.
Individuals walk into appointments armed with more information and hard questions than ever before. Not only that, but they also have opinions based on information that’s increasingly relevant and factual.
Necessity may be the mother of invention, but innovation’s in that family too. One of the most significant market innovations from COVID is that individuals are willing and equipped to manage their own healthcare. This means they no longer want doctors to tell them what to do, they want them to be consultants that work with them to solve their healthcare problems.
What could a future with a more healthcare-informed public look like?
Innovators are starting to ask this question. As you consider the same, here are a few prompts to get your thoughts moving:
- What opportunity do you see in light of the rising tide of individual healthcare education?
- How can you partner with individuals to help them make better healthcare decisions?
- What is possible when informed individuals take full responsibility for their health and wellness and invite professionals in to consult instead of dictate?
I can see a future where healthcare professionals partner with a responsible public to live a healthier life to its fullest. Can you?
If you are interested in exploring this topic more and how we can help you market to the future of healthcare, let’s talk.