CREATIVE
Whether it’s a powerful photo, a perfectly worded tagline, an instantly recognizable logo or beautifully shot video that communicates the heart of your message, effective creative evokes emotion and compels action.
Omni Family of Services is a growing organization serving families throughout the United States with child welfare – foster care and adoption – and behavioral health services. With the goal of expanding their reach as an organization, they recognized they were creating more confusion than clarity through the current brand structure, messaging and visuals.
“After entering into our relationship with 5by5 we were able to work with their team to develop a solid, consistent and fun athletic brand that reflected to excellence our programs are known for. We couldn’t be happier!”
– Phil Goodman | Director of Strategic Marketing, Brentwood Academy
Organizations change all the time, evolving into bigger, and hopefully better, versions of themselves. However, their brand identity — the thing people think of when they hear their name or read about them — doesn’t always change with them.
Outdated or poorly made creative can stifle growth, create internal apathy and, worst of all, create a sense of confusion both inside and outside your organization. Effective creative, on the other hand, creates clarity. It fosters an understanding of the audience’s needs, speaks to their problems and shines a bright, unmissable spotlight on how you can help them.
We believe Change Makers deserve the right creative solutions. When you’re doing work that truly matters, you need the very best creative minds at work for you, bringing your message to life and establishing your brand in the hearts and minds of your audience. You have a great story; you just need someone to help you tell it well.
Your creative, no matter the quality, is already telling your audience a story about you. You have to decide whether it’s the one you want people to hear. It’s not enough just to have a pretty website or a gorgeous video to use on social media. Each piece of creative has to clearly and intentionally tell your audience who you are and how you can solve their problem in a way that compels them to take action. We’ll work with you every step of the way, ensuring your vision is communicated clearly and presented beautifully.
We’d love to learn more about you and how your organization is making an impact. Just enter your email address below and we’ll find a time to connect, answer any questions you have and see how we can help you grow.
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