Marketing Strategy

STRATEGY

Clear plans win.

An effective marketing strategy is all about breaking through the clutter to find clarity by developing a plan to reach the right audience with the right message. It includes both the blueprint you follow and the tools you need to execute it.

Creating the new look — and messaging — for the premier health care system of Williamson County

From its inception in 1954, Williamson Medical Center has expanded from a small, 50-bed hospital to a regional, full-service healthcare system offering exceptional, world-class care. The brand, however, had not evolved with the capabilities and reputation of the system.

This was causing market confusion and missed revenue potential.

“This was exactly what we needed to give us a strategic plan to move us forward into another phase of Opis. There have been times I have invested in a consultation that I felt was not a good steward of our resources but this was definitely a solid investment and will pay in dividends for Opis long term.”

– Marilyn Wood | CEO, Opis Senior Services

Why Strategy?

We all fear the unknown, and not knowing where your organization is headed or how to reach your audience can be especially difficult. You can’t just bury your head in the sand, continuing to do what you’ve always done, and expect to see different results. Defining the right marketing strategy for your organization is the first step in realizing and reaching your goals. It means starting with the end in mind, planning from that perspective and executing an intentional plan to get there.

Why 5by5?

We believe Change Makers deserve access to the right marketing strategy solutions. As a strategy-first agency, we place a high value on planning our route by always keeping the destination in mind.

We begin with a deep dive into your organization’s ethos, mission and goals — we call it “immersion.” This process gives us a unique “insider-outsider” perspective, allowing us to understand the challenges and goals of your business in the same way you do, but approach them with a wider lens than someone who may be too close to the problem to see potential solutions. Sometimes, all you need is a fresh set of eyes and a thought process that isn’t weighed down by what’s been tried before.

Once we achieve consensus on a clear message and informed plan, the fun can really begin. We’ll work together to execute on a strategy that supports your goals, whether they include increasing revenue, driving engagement, expanding your reach or some combination of all three. At 5by5, we partner with you to develop plans that express your mission and vision, create messages that connect the audience to your impact, and craft campaigns that win.

Marketing Strategy

Clear plans win.

Creating the new look — and messaging — for the premier health care system of Williamson County

Why Strategy?

Why 5by5?

Ready to make an impact?

Let’s connect.