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Jen Hatmaker and Nichole Nordeman smiling with the text Moxie Matters

Moxie Matters Tour

Following the release of author, speaker, blogger, 
and television personality Jen Hatmaker’s book, Of Mess and Moxie, she joined forces with singer-songwriter Nichole Nordeman to launch a co-headlining tour.

Story

5by5 partnered with The Chandy Group to architect a digital sales strategy for the 14-city tour in markets across the country with a projected 1,500-2,000 attendees per event.

A mock-up Instagram post on an iPhone for Jen Hatmaker and Nichole Nordeman's Moxie Matters Tour

Goal

Drive ticket sales.

Results

  • 2,556,106 total impressions

  • Digital advertising was directly responsible for 31% 
 of ticket sales and proven to indirectly lift sales in other channels as well.
  • The tour was so successful it continued with additional dates in the Spring.

"It's hard for me to separate 5by5 from the success that Chandy Group has been able to experience because 5by5 is really the partner that was able to help us figure out the digital part of our business."

Amy Chandy | President

The Chandy Group

5by5 - A Change Agency © 2024 | [email protected]

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