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About 5by5

5by5 means "I hear you loud and clear." It's an old military term referring to how communications signals were measured on two scales - one for clarity and one for strength (how far it reaches). Five is the highest point you can get on either.

As we were naming the agency, we kept coming back to this phrase and what it really means. If you have a challenge in marketing and communications, you either have a clarity problem or a reach problem — or both.

We believe organizations driven by change deserve access to the right marketing strategies, tools and implementation to expand their impact and make a difference. As we partner with these change makers, we know clarity x reach = results.

Are you ready to take the first step toward radically transforming your brand, growing your organization and changing more lives? Let’s create something great together.

Learn more about our culture values here.

A 5by5 team photo in the office

Leadership Team

Shannon Litton
Shannon Litton
President & Chief Executive Officer

With 20+ years in agency leadership, Shannon has worked with over 500 organizations on everything from rebranding to multicultural marketing. She’s an expert in developing strategies that propel change down the street or around the world… and she makes it fun for everyone involved.

Prior to establishing 5by5, Shannon co-founded a successful marketing and technology agency, concepted and launched a SaaS product, worked in marketing for a technology leader in the education industry, provided marketing consulting to nonprofits engaged in multi-million dollar fundraising campaigns, plus lived and worked in the Dominican Republic with an international organization. She understands the unique challenges facing today’s business leaders and how to help them break through the clutter in an overcrowded marketplace.

Shannon regularly speaks on leadership, marketing, branding and business strategy. She has addressed a variety of audiences from NFL athletes to healthcare innovation leaders and she is an Entrepreneur magazine contributor. Ask her about her favorite accomplishment, though, and she’ll proudly tell you that 5by5 has been named one of INC’s “Fastest Growing Companies” for four years and counting.

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Mike Schatz
Mike Schatz
Chief Relationship Officer

Mike has decades of deep marketing experience in consumer and entertainment product marketing. He’s leveraged traditional and digital marketing strategies for clients in sports, music, non-profit and healthcare industries. He has launched hundreds of products and brands, many of which became national bestsellers. He brings a winning combination of strategy, passion and leadership to our team.

Prior to 5by5, Mike owned and operated his own agency. Before that, he served as Chief Marketing Officer at School of the Legends, a partnership between fans and NFL players. He was Senior Vice President of Sales and Marketing for Multnomah Publishers, Executive Vice President of Pamplin Music & Entertainment, and Executive Director of Marketing for Nest Entertainment. In those roles Mike hired and worked alongside some of the largest ad agencies in the world, learning firsthand what a good client experience should include. In fact, he still consults with the NFL Players Association on their in-house agency structure. As his title suggests, Mike prioritizes great relationships and great results.

Mike’s client experience includes NFL Players Association, Sony, World Vision, Food for the Hungry, Harper Collins, Legacy Sports, American Youth Football, Norwex Williamson Medical Center, Lifeline Screening and more.

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Josh Miller
Josh Miller
Chief Product Officer

Digital by trade, Josh has had his hand in more than 200 projects over the past 15+ years. He’s led a tech team at one of the southeast’s largest digital agencies, designed beautiful mobile apps and launched multilingual websites across a range of industries. He gets excited about aligning digital strategies with business goals, then seeing amazing results.

Above all, Josh embraces the variety of his job. His unique position allows him to work across all the 5by5 service teams to ensure deliverables come from collaboration and shared insights rather than typical agency silos. And getting to be a part of meaningful work for our change maker clients keeps things fresh and exciting.

Josh’s client experience includes Optical Lab Software Solutions, National Seating and Mobility, Vanderbilt University Medical Center, QualDerm, CMT, the Tennessee Titans and more.

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Aaron Crum
Aaron Crum
Chief Operating Officer

As a former CPA, Aaron brings his organizational expertise to lead our agency’s HR, Finance, and Operations. Aaron previously worked with HCA Healthcare, a $51 billion organization with 2,300+ sites of care. He has a track record of leading teams to implement significant efficiencies organization-wide, resulting in millions of dollars saved.

Aaron’s favorite part of his job is growing our 5by5 team and furthering our culture. He believes that culture and teamwork are the secret sauce that allow us to drive the best results for our change maker clients.

Jenny Dwyer
Jenny Dwyer
Vice President of Business Development

Jenny has managed national brands and closed business for some of the largest agencies in Nashville. As one of the first friendly faces you meet at 5by5, Jenny values the opportunity to learn more about how we can serve you. Her genuine intentionality leads to developing relationships and long-term partnerships.

Jenny’s drive to always do better is contagious, benefitting both our team and clients. She loves working with our change makers to improve their bottom line and empower them to do more good. Jenny’s hard work has earned 5by5 a place on INC’s “Fastest Growing Companies” list four years in a row.

Derrick Hoog
Derrick Hoog
Vice President of Strategy

As a founding member of 5by5, Derrick has played an integral role in architecting our strategic approach, process and team since the very beginning. He has a varied background including managing a team for a national financial brand and business development at another global marketing agency. Derrick leads with curiosity as he intently listens to the business challenges and marketing goals. This serves him well in a role where he is constantly learning new industries and business models.

He’s a man of many talents and has even earned an Innovation certification from MIT. He’s known for breaking down existing strategies into their simplest form, then reengineering them to work smarter and deliver better results. He does this by identifying all of the potential pathways that could lead toward our client’s goals and then creating strategic recommendations on which ones to pursue. Derrick is equal parts cartographer and guide - laying out the best possible route to your destination and then taking you there.

Derrick’s client experience includes American Leprosy Mission, US Renal Care, Life Line Screening, Faith Family Medical Center, Connected Caregiver, Williamson Medical Center and more.

Mark McPeak
Mark McPeak
Vice President of Market Research

Mark has over 30 years of experience leading market research projects with organizations across a wide array of industries. He began his market research career working with world’s largest automotive corporations in the Detroit area. He went on to open and operate a regional office for one of the nation’s largest research companies. Mark also has executive experience leading an international organization operating in over 30 countries, bringing a unique global perspective to the work he now does for our change maker clients.

In addition to his Masters in management, Mark has developed hands-on expertise in business and organizational strategy contributing invaluable insights to our strategic process. At 5by5, we often say excellent marketing is the intersection of art and science. Mark and his team bring the science, with a deep understanding of how research findings can clarify the strategic trajectory for an organization eager to foster a loyal audience base and break through the clutter of competition.

Mark’s client experience includes Duracell, The Tennessee Titans, Amazon, Zillow, Connected Caregiver, Williamson Medical Center and more.

Bob Hutchins
Bob Hutchins
Vice President of Digital Marketing

Bob is an accomplished and dynamic marketing executive with a 20+ year comprehensive marketing background. He is a Subject Matter Expert (SME) in digital channels, branding, consumer psychology and organizational marketing direction. An avid learner, Bob has a Masters degree in Behavioral and Organizational Psychology from London Met University.

Bob helps brands understand how to communicate and integrate marketing efforts in a warm, approachable and human way. His latest book, Finally Human, explores ways brands can use technology and social media to communicate in styles that are human, impactful and restorative. Bob is also a TEDx speaker who has presented his original content “From Ambiguous Loss to Tragic Optimism: Journeying Together Through Collective Grief”.

Bob was the Founder and CEO of Buzzplant, a digital marketing agency specializing in film marketing and entertainment. His client/partner roster included names like Time-Life, General Motors, Harper Collins, Twentieth Century Fox, Disney and Warner Brothers. Bob’s 5by5 client experience includes US Renal Care, Beltone, Williamson Medical Center, Quladerm, Sleep8 and more.

Jordan White
Jordan White
Vice President Client Director

Over the last 6+ years, Jordan has led some of our biggest accounts at 5by5. He is passionate about helping organizations clarify their messages and get the results they desire. He leads his team to focus on getting the right message in front of the right people, at the right time. Jordan does this for our clients by breaking down complicated thoughts and challenges into actionable, audience-centric campaigns that drive conversions.

Jordan has been instrumental in developing our world-class client management processes that create great results for our clients by utilizing every service our agency offers. There’s not much Jordan hasn’t seen or stewarded seamlessly as part of our 5by5 team. He greatly enjoys mentoring other team members and taking on new challenges together.

Jordan’s client experience includes National Seating & Mobility, Beltone, Williamson Medical Center, Medi-Share, The Tennessee Titans, and Fellowship of Christian Athletes and more.

Shannon Brockman
Shannon Brockman
Client Director

Shannon is as smart and strategic as she is relational. She has been in the agency marketing world for years, cultivating her direct response and product launch expertise with national and international clients across a variety of industries. She brings technical wisdom to 5by5 digital clients, spearheading some of our largest digital builds and running high-stakes campaigns.

Starting as a 5by5 Client Manager, and promoted into the Client Director seat, Shannon has an appreciation for both short-term and long-term strategy. She brings a humble confidence to her client interactions, ensuring strategy first, but swift execution to meet deadlines and goals. She handles details like a pro, but never at the expense of the bigger picture.

Shannon’s client experience includes Tennessee Department of Health, Foursquare Disaster Relief, Nashville Rescue Mission and more.

Shaun Tomczak
Shaun Tomczak
Client Director

Shaun brings a combination of relational drive and strategic wisdom to our 5by5 clients. He has been in the agency marketing world for over a decade cultivating his digital and brand expertise for national and international clients across a variety of change maker industries.

Shaun’s passion for tying the business/marketing goals to practical solutions drives remarkable results. He leads our team of researchers, digital specialists, designers, developers, content copywriters and strategists to fuel a holistic funnel that not only connects to the customer but ultimately drives revenue.

Shaun’s client experience includes Life Line Screening, QualDerm, Connected Caregiver, Wellth, Atlas Vein Care and more.

Trenton Ulveling
Trenton Ulveling
Director of Development

After studying and practicing Healthcare Administration, Trenton found his sweet spot in the digital sector. He now leads our 5by5 team of developers to push the boundaries of what's possible in the digital world. He has experience in both the public and private sectors which gives him a unique perspective to understand our clients well. He has launched hundreds of sites and consistently increases conversions. He gets most excited about partnering with clients to improve their online presence and reach.

An avid learner, Trenton has earned a Masters of Healthcare Administration, Lean Six Sigma Green Belt, Certified Agile Project Manager, and a Certification in Informatics and Technology. He pairs his expertise with a relentless passion to serve both our team and clients with excellence. He builds an environment of collaboration and trust to achieve the greatest impact possible.

Trenton’s client experience includes Global Leadership Network, National Seating & Mobility, Medi-Share, National Council for Adoption, WIN Warehouse and more.

Ready to clarify your message, maximize your reach and get results? ?

We work hard to understand your needs, challenges and the goals tied to your mission, allowing us to come alongside your team as committed partners. We'd love to talk about how we could partner with you!

STEP 1
Contact 5by5

STEP 2
Discuss Options to Meet Your Objectives

STEP 3
Get Ready for Results
Let's Talk

Whether your goal is to expand your impact, alter brand behavior or reach around the globe, we can help.