Vice President of Strategy
As a founding member of 5by5, Derrick has played an integral role in architecting our strategic approach, process and team since the very beginning. He has a varied background including managing a team for a national financial brand and business development at another global marketing agency. Derrick leads with curiosity as he intently listens to the business challenges and marketing goals. This serves him well in a role where he is constantly learning new industries and business models.
He’s a man of many talents and has even earned an Innovation certification from MIT. He’s known for breaking down existing strategies into their simplest form, then reengineering them to work smarter and deliver better results. He does this by identifying all of the potential pathways that could lead toward our client’s goals and then creating strategic recommendations on which ones to pursue. Derrick is equal parts cartographer and guide - laying out the best possible route to your destination and then taking you there.
Derrick’s client experience includes American Leprosy Mission, US Renal Care, Life Line Screening, Faith Family Medical Center, Connected Caregiver, Williamson Medical Center and more.