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Clear plans win

Marketing Strategy

An effective marketing strategy is all about breaking through the clutter to find clarity by developing a plan to reach the right audience with the right message. It includes both the blueprint you follow and the tools you need to execute it.

Why Strategy?

We all fear the unknown, and not knowing where your organization is headed or how to reach your audience can be especially difficult. You can’t just bury your head in the sand, continuing to do what you’ve always done, and expect to see different results. Defining the right marketing strategy for your organization is the first step in realizing and reaching your goals. It means starting with the end in mind, planning from that perspective and executing an intentional plan to get there.

Why 5by5?

We believe Change Makers deserve access to the right marketing strategy solutions. As a strategy-first agency, we place a high value on planning our route by always keeping the destination in mind. 

We begin with a deep dive into your organization’s ethos, mission and goals — we call it “immersion.” This process gives us a unique “insider-outsider” perspective, allowing us to understand the challenges and goals of your business in the same way you do, but approach them with a wider lens than someone who may be too close to the problem to see potential solutions. Sometimes, all you need is a fresh set of eyes and a thought process that isn’t weighed down by what’s been tried before.

Once we achieve consensus on a clear message and informed plan, the fun can really begin. We’ll work together to execute on a strategy that supports your goals, whether they include increasing revenue, driving engagement, expanding your reach or some combination of all three. At 5by5, we partner with you to develop plans that express your mission and vision, create messages that connect the audience to your impact, and craft campaigns that win.

Marketing Strategy Insights

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Marketing Strategy Highlights

Rise + Shine

Rise + Shine is a ministry working alongside Indian nationals to bring hope to children in orphanages and marginalized people in leprosy colonies.

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Marketing Strategy Highlights

Compassion International

Compassion International is a child sponsorship and Christian humanitarian aid organization that aims to positively impact long-term development of children living in poverty, globally.

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Marketing Strategy Highlights

Amplify Media/United Methodist Publishing House

Amplify is the United Methodist Publishing House’s multimedia platform. It allows churches large and small to discover, customize, and share diverse resources that encourage deeper discipleship and equip churches to pursue their mission with greater impact.

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Marketing Strategy Highlights

NFLPA Debut Brand Event

The National Football League Players Association is the union for professional football players in the National Football League.

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Marketing Strategy Highlights


Medi-Share is a health-sharing ministry competing with some of the largest insurance providers in the world to provide peace of mind to businesses and end-customers looking for the right coverage.

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Marketing Strategy Highlights

Lincoln Health System

Lincoln Health System is a comprehensive health care system where innovation meets compassion, based in Lafayette, TN.

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Marketing Strategy Highlights

Opis Senior Services

Opis Senior Services' long-term care, post-acute & comprehensive rehabilitation services & centers offer healing, hope & uplifting quality of life to seniors in Florida.

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Marketing Strategy Highlights

Curt Thompson, MD

Curt Thompson, MD, is a psychiatrist, author, and speaker who shares fresh insights and practical applications for developing more authentic relationships and fully experiencing our deepest longing: to be known.

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Marketing Strategy Highlights

S2 Cognition

The S2 Cognition assessment is used by coaches and players across all levels of sports to help athletes better understand and train their in-game decisions.

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Marketing Strategy Highlights


MediaShout is a leading provider of church presentation software. Their product and technology enhances services by equipping church staff to create presentations faster and in a more creative way.

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A group of young boys and girls from a developing country looking into the camera as they stand on a dirt road
Three African girls in bright yellow sweaters laughing as they stand in front of the class presenting from their books.
A close-up of a woman wearing headphones and holding her phone as she looks at Amplify's website
A group of the NFLPA members talking to a room of rookie NLF players
The exterior of Lincoln Medical Center with a green overlay
A man wearing a hat and Hawaiian shirt sitting on a bench as he looks out to the ocean with waves crashing in
A close-up of Curt Thompson standing on stage with a microphone looking out into the audience
Baseball player about to swing the bat during a game in a stadium while it is raining.
A crowd of people at a concert with their hands in the air as the band performs

"This was exactly what we needed to give us a strategic plan to move us forward into another phase of Opis. There have been times I have invested in a consultation that I felt was not a good steward of our resources but this was definitely a solid investment and will pay in dividends for Opis long term."

Marilyn Wood | CEO

Opis Senior Services

“When we were introduced to 5by5, we were not looking for a marketing agency, we were looking for a partner who shared our values and vision. We found that in 5by5.”

Doug Martin | Managing Director


“Without question, the interaction with 5by5 has put us on a very different, more focused, more effective course in terms of marketing and reaching, not only our current clients but our prospective clients and our clients along different verticals.“

Scott Wylie | Co-Founder, Chief Scientific Officer

S2 Cognition

"Derrick's ability to synthesize our entire mission and corporate culture in one conversation was so articulate and so brilliantly expressed that I just kept saying, "Wow, yes, yes." He was saying it better than we ever did."

Eric Eitel | President


The mock-up of a cover to a guide titled "Four Ways to Know When It's Time For A Rebrand"
How Healthy Is Your Brand?
Your brand is the foundation of your business, but as time goes on it becomes more and more important to take the time to give it a check-up. In our Four Ways to Know It’s Time For a Rebrand guide, we highlight some practical things you can do to make sure your brand is saying exactly what you need it to.
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// Smart digital reaches

Digital Marketing

// Research is power

Market Research

// Effective creative moves

Creative Marketing

Ready to clarify your message, maximize your reach and get results? ?

We work hard to understand your needs, challenges and the goals tied to your mission, allowing us to come alongside your team as committed partners. We'd love to talk about how we could partner with you!

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Whether your goal is to expand your impact, alter brand behavior or reach around the globe, we can help.

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