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The exterior of Lincoln Medical Center with a green overlay

Lincoln Health System

Lincoln Health System is a comprehensive health care system where innovation meets compassion, based in Lafayette, TN.

Lincoln Health System logo


Lincoln County Health System partnered with 5by5 to develop a comprehensive strategic communications plan which directed the implementation of a complete rebrand, which included an extensive list of deliverables.


Among the strategic objectives were a name change to Lincoln Health System, the launch of an engaging, user-friendly new website and the production of an overview brand video.

Sample pages from Lincoln Health System's A History of Care booklet


  • Develop a strategic communications strategy
  • Redefine the brand’s visual and verbal identity
  • Position LHS as the premier center for patient care in their community
A billboard with a little girl smiling as she gets her armed wrapped by a nurse with the text "Start Healing Faster"


  • Brand clarity across all communication channels

  • Produced an overview video to tell the LHS story.
  • Increased brand awareness in the community.

"Working with 5by5 has been a wonderful experience for Lincoln Health System. Shannon and her team have a craft for developing strategy that accurately represents the brand of their client while also shaping clear direction to achieve set goals. 5by5 has a dynamic, experienced team who are truly mission-driven."

Brie King | Director of Marketing

Lincoln Health System

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