Lincoln Heath System
Lincoln Health System is a comprehensive health care system where innovation meets compassion, based in Lafayette, TN.
Lincoln County Health System partnered with 5by5 to develop a comprehensive strategic communications plan which directed the implementation of a complete rebrand, which included an extensive list of deliverables.
Among the strategic objectives were a name change to Lincoln Health System, the launch of an engaging, user-friendly new website and the production of an overview brand video.
- Develop a strategic communications strategy
- Redefine the brand’s visual and verbal identity
- Position LHS as the premier center for patient care in their community
Brand clarity across all communication channels
- Produced an overview video to tell the LHS story.
- Increased brand awareness in the community.
"Working with 5by5 has been a wonderful experience for Lincoln Health System. Shannon and her team have a craft for developing strategy that accurately represents the brand of their client while also shaping clear direction to achieve set goals. 5by5 has a dynamic, experienced team who are truly mission-driven."
Brie King | Director of Marketing
Lincoln Health System