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Shannon Litton

Chief Executive Officer

With 20+ years in agency leadership, Shannon has worked with over 500 organizations on everything from rebranding to multicultural marketing. She’s an expert in developing strategies that propel change down the street or around the world… and she makes it fun for everyone involved.

Prior to establishing 5by5, Shannon co-founded a successful marketing and technology agency, concepted and launched a SaaS product, worked in marketing for a technology leader in the education industry, provided marketing consulting to nonprofits engaged in multi-million dollar fundraising campaigns, plus lived and worked in the Dominican Republic with an international organization. She understands the unique challenges facing today’s business leaders and how to help them break through the clutter in an overcrowded marketplace.

Shannon regularly speaks on leadership, marketing, branding and business strategy. She has addressed a variety of audiences from NFL athletes to healthcare innovation leaders and she is an Entrepreneur magazine contributor. Ask her about her favorite accomplishment, though, and she’ll proudly tell you that 5by5 has been named one of INC’s “Fastest Growing Companies” for four years and counting.


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