Brentwood Academy
Brentwood Academy is a co-educational, independent, college preparatory school dedicated to nurturing and challenging each whole person – body, mind, and spirit – to the glory of God.
Story
Brentwood Academy is a private learning institution that epitomizes excellence in education. Between their tremendous faculty and competitive athletics programs, there’s no wonder it’s beloved by both parents and students.
The Brentwood Academy website, however, wasn’t meeting the high standards the school had set for itself. They came to 5by5 with a need for a site that would be more functional for enrolled students, more user-friendly for prospective students and a robust portal for parents, faculty and alumni.
Most importantly, the site needed to actively encourage curious and prospective parents to come take a tour of the campus, since an impressive 85% of the people who saw Brentwood Academy for themselves eventually enrolled.
Goal
Drive more traffic than ever to an overhauled Brentwood Academy site that boosted engagement, navigated seamlessly and compelled potential students to come see what the school was all about.
Secondarily, we were tasked to build a second website, commemorating the school's 50th Anniversary.
Results
Students First
The new website was designed to speak to prospective students first and foremost.
Eye-catching Design
The updated design was created specifically to stand out in the highly-competitive private school sector.
BA at 50
We created a separate, media-rich site for the school to celebrate their 50th anniversary.
