Opis Senior Services
Opis Senior Services' long-term care, post-acute & comprehensive rehabilitation services & centers offer healing, hope & uplifting quality of life to seniors in Florida.
Story
With a clarity-first approach, 5by5 guided Opis in strengthening their visual and verbal identity and developing a customer-centric content strategy to distinguish their value promise in the marketplace. From there, 5by5 developed strategies to increase discovery and guide prospective audiences toward key conversions for the business.
Goal
- Brand and strategy formation to create clarity of who Opis is, why the organization exists, and what makes it unique in the marketplace.
- The foundation to communicate their story effectively to target audiences in the region
Results
- A clear and effective path to clearly communicate Opis' value and purpose
- Increased brand awareness
- Enhanced social and digital marketing strategies