Embracing Purpose
Embracing Purpose is a self-discovery course designed to help women find, love and live their God-given purpose based on their unique design and calling.
Story
Embracing Purpose engaged 5by5 to expand its reach and optimize its impact among women searching for their purpose.
We created a compelling, target audience-centered lead generation campaign with a custom, content-rich download and landing page. The strategy utilized Facebook advertising and Google AdWords to build the organization’s audience and drive engagement through email acquisition.
Goal
Lead generation and audience building.
Results
- 22% Overall conversion
- 30% Facebook conversion
- 2,823 Facebook conversions
- $0.70 Overall cost per conversion