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Conversion Rate Optimization

In today’s digital world, we believe the path to success has to include continuous testing, allowing us to tweak and fine-tune until we get the best possible results.

Test, improve, repeat

Imagery, landing page copy, pricing models – our digital team does it all. And in everything we do, we utilize our test-and-learn approach. We never settle for lackluster results. By trying different ideas, assessing results and using that data to inform our next move, we are continually improving campaigns and websites so they never grow stagnant.

For ad campaigns, our job is often to get audiences at the bottom of the sales funnel to buy the product, hire the service or donate to the cause.. That means we have to dial in the most effective ads and landing pages to get them to take action – sometimes with big changes, sometimes with surprisingly subtle ones. 

For websites, we also have to address the additional challenges of lowering bounce rates and increasing conversion rates. Most people aren’t going to make a buying decision the first time they visit your website — but that’s okay. The key is to continually improve your online presence to give users the best possible experience with your brand.

We’re all consumers

In today’s healthcare market, people are taking control of their own health – that means they’re doing more research than ever. They’re evaluating and seeking out different options for products, services and resources to help them improve their health on their own, which presents new challenges and opportunities for healthcare brands. Healthcare is now a consumer-focused market. As marketing experts, we can test out every phase of a consumer’s buying journey and identify the best ways to communicate with them at each step – even in healthcare.

Testing allows us to better know your audience and, ultimately, serve them better. We’ve found success in optimizing consultation forms, design choices, and how we talk about medical services to get the best results. Most importantly, this means more people get connected with healthcare products and services that will improve their quality of life.

Optimizing ads for constant improvement

While there are certainly “set-it-and-forget-it” agencies out there, that’s not our style. The rules for online platforms and best practices for digital ad management are constantly evolving, so we are constantly assessing and iterating how we handle paid campaigns.

We test wording, imagery, platforms, and different strategies within those platforms –dials we can tweak to consistently improve the performance of our ads, and of course, your ROI.

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Whether your goal is to expand your impact, alter brand behavior or reach around the globe, we can help.

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