Cook Systems provides training and job recruitment for information technology professionals with their unique 9-week FastTrack’D program.
5by5 was engaged to grow the number of applicants Cook Systems’ FastTrack’D program received. To do so, we built and implemented strategic Google AdWords campaigns to expand program reach.
To optimize campaign results, we built a nurture strategy including email marketing automation, live chat and text message initiatives to bring prospective applicants through the process. These additional touch points allowed us to significantly grow the number of projected program graduates.
- 50% Growth in applicants only 30 days after launch
- 220% Increase in FastTrack’D graduates class over class based on current track
- Quality Applicants :: Campaign activity contributed to a full class of highly qualified students for their 2018 sessions.