Embracing Purpose is a self-discovery course designed to help women find, love and live their God-given purpose based on their unique design and calling.
Embracing Purpose engaged 5by5 to expand its reach and optimize its impact among women searching for their purpose.
We created a compelling, target audience-centered lead generation campaign with a custom, content-rich download and landing page. The strategy utilized Facebook advertising and Google AdWords to build the organization’s audience and drive engagement through email acquisition.
Lead generation and audience building.
- 22% Overall conversion
- 30% Facebook conversion
- 2,823 Facebook conversions
- $0.70 Overall cost per conversion