Food For The Hungry
Food for the Hungry is an international nonprofit organization serving more than 20 countries with their mission to end all forms of human poverty around the globe.
Story
For the past three years, 5by5 has partnered with Food for the Hungry to build and grow the Champions by FH program. This has included recruiting and equipping NFL players to partner with FH to inspire their fan base to support the FH mission.
Player campaigns include: Derrick Morgan (Titans), Jarvis Jenkins (Chiefs), Michael Thomas (Giants), Coty Sensabaugh (Steelers), Bradley Pinion (49ers), Jonathan Meeks (49ers), Isaiah McKenzie (Denver), Spencer Drango (Chargers), Nazair Jones (Seahawks) and Quinton Spain (Titans).
Goal
Engage fans and athletes to increase donor engagement
Results
6 NEW PLAYERS
In 2018, we added six additional players in five new markets to the Champions by FH Roster, further expanding the FH mission’s reach to thousands more fans.
4X RETURN ON AD SPEND
On ad spend for Jonathan Meeks campaign.
62 PLEDGES
In five days, the Jonathan Meeks campaign raised almost half its fundraising goal.
5 HAPPY FANS
Won a VIP weekend with Kansas City Chiefs players Jarvis Jenkins, Chris Jones, Allen Bailey.