Skip to content
The quad at Lipscomb University filled with blooming trees and plants on a sunny day

Lipscomb University

Lipscomb University is a faith-based, liberal arts institution dedicated to challenging students academically, spiritually and as global community citizens.

LU logo

Story

Lipscomb University came to 5by5 with a need to design compelling brand awareness ads with a quick turnaround, to be displayed prominently at the Nashville airport (BNA). With the ads, the client wanted to show the level of impact Lipscomb graduates have had on the Nashville area and Tennessee as a whole.

Goal

Design clear, compelling display ads that convey Lipscomb’s impact on Tennessee via its graduates — and do it quickly.

Lipscomb University's logo next to digital ad collateral

Results

5by5’s design team met the client’s expedited deadline with eye-catching ads for three of Lipscomb’s programs: the college of education, college of engineering and school of hospitality and entertainment management. To be positioned on outdoor columns, display cases and lightboards at BNA, the ads highlighted the number of lives impacted each day via Lipscomb’s graduates.

 

We used the word “tenacity” as a focal point to encompass the spirit of the university and the dedication of its graduates to make a difference in the world. The design also featured strong numerical figures from actual statistics to bring attention to the real influence of Lipscomb alumni both locally and internationally.

 

Each school’s ad received its own set of uniquely designed iconography reflective of the field of study, which created an academic and technical, yet modern and fun feel. Finished off with a block-style text and a bright color palette, these ads brought attention to how Lipscomb University is shaping the next generation, intriguing prospective students and their families as they travel in and out of the city every day.

Mock-up of Lipscomb University's event display

Are you ready to get results like this?

Ready to clarify your message, maximize your reach and get results? ?

We work hard to understand your needs, challenges and the goals tied to your mission, allowing us to come alongside your team as committed partners. We'd love to talk about how we could partner with you!

STEP 1
Contact 5by5

STEP 2
Discuss Options to Meet Your Objectives

STEP 3
Get Ready for Results
Let's Talk

Whether your goal is to expand your impact, alter brand behavior or reach around the globe, we can help.

  • This field is for validation purposes and should be left unchanged.