Skip to content
Jen Hatmaker and Nichole Nordeman smiling with the text Moxie Matters

Moxie Matters Tour

Following the release of author, speaker, blogger, 
and television personality Jen Hatmaker’s book, Of Mess and Moxie, she joined forces with singer-songwriter Nichole Nordeman to launch a co-headlining tour.


5by5 partnered with The Chandy Group to architect a digital sales strategy for the 14-city tour in markets across the country with a projected 1,500-2,000 attendees per event.

A mock-up Instagram post on an iPhone for Jen Hatmaker and Nichole Nordeman's Moxie Matters Tour


Drive ticket sales.


  • 2,556,106 total impressions

  • Digital advertising was directly responsible for 31% 
 of ticket sales and proven to indirectly lift sales in other channels as well.
  • The tour was so successful it continued with additional dates in the Spring.

"It's hard for me to separate 5by5 from the success that Chandy Group has been able to experience because 5by5 is really the partner that was able to help us figure out the digital part of our business."

Amy Chandy | President

The Chandy Group

Ready to clarify your message, maximize your reach and get results? ?

We work hard to understand your needs, challenges and the goals tied to your mission, allowing us to come alongside your team as committed partners. We'd love to talk about how we could partner with you!

Contact 5by5

Discuss Options to Meet Your Objectives

Get Ready for Results
Let's Talk

Whether your goal is to expand your impact, alter brand behavior or reach around the globe, we can help.

  • This field is for validation purposes and should be left unchanged.