Moxie Matters Tour
Following the release of author, speaker, blogger, and television personality Jen Hatmaker’s book, Of Mess and Moxie, she joined forces with singer-songwriter Nichole Nordeman to launch a co-headlining tour.
Story
5by5 partnered with The Chandy Group to architect a digital sales strategy for the 14-city tour in markets across the country with a projected 1,500-2,000 attendees per event.
Goal
Drive ticket sales.
Results
- 2,556,106 total impressions
- Digital advertising was directly responsible for 31% of ticket sales and proven to indirectly lift sales in other channels as well.
- The tour was so successful it continued with additional dates in the Spring.