Skip to content

Williamson Health

5by5 came alongside Williamson Health to transform its brand and catapult the organization into a new season of growth and scale.

Williamson Health

5by5 came alongside Williamson Health to transform its brand and catapult the organization into a new season of growth and scale.


Graphic Design

Web Design

Digital Marketing


Marketing Strategy

Video Direction

Script Writing

Rebrand and Omnichannel Rollout

Williamson Health (WH), formerly Williamson Medical Center, is a nationally awarded hospital system that has served the Williamson County community for over 60 years.

From its inception, Williamson Medical Center had expanded from a small, 50-bed hospital to a regional, full-service healthcare system offering exceptional care. The brand, however, had not evolved with the capabilities and reputation of the system.

This was causing market confusion and missed revenue potential.

Our team of market researchers and brand strategists went to work redefining the brand architecture of the entire health system, the Foundation, and over 30 affiliated entities spread throughout the county.

Our partnership included a comprehensive brand rollout, advertising plan, and media placement strategy covering out-of-home, broadcast, print, and digital/web/internet/mobile media platforms, as well as over-the-top streaming placements.

As a result, Williamson Medical Center transformed into Williamson Health, an entirely new brand identity for the health system that honored the history of the organization, and cast an exciting new vision for the future.

Capital Campaign for the Foundation

The associated Williamson Medical Center Foundation had a specific goal to raise $30 million of the total $200 million to meet a wide range of needs, from Operation Pink Chairs, which provides comfort to women recovering from breast cancer surgery, to various facility- and technology-related improvements to expand the health system’s capacity to serve its neighbors.

5by5 partnered with Williamson Health’s PR team, Alday PR, to quarterback a comprehensive strategic approach to roll out the rebrand to the Foundation’s highly invested donors and stakeholders to great success.

Emergency Services Campaign

To address short-term needs immediately, 5by5 developed and deployed a comprehensive patient acquisition campaign for the Williamson Medical Center ER services. Our approach leveraged both traditional media and paid digital ads to reach our audience and raise awareness of the phenomenal level of care available to them, just minutes from home.

Our traditional channels:

  • Direct Mail to Williamson County residents
  • Billboards along key sections of the interstate with the most coverage

The direct mail piece, which targeted new movers to the area, introduced Williamson Medical Center as the premier emergency services provider of Williamson County and included a magnet QR code that contained directions to the WMC Emergency Room.

After one year, the mailer resulted in 1,503 new patient households generating $13,082,542 in charges.

Our full-funnel approach including a custom landing page was effective in building awareness, driving engagement, and connecting patients with WMC when they most needed it.

Nearly 30,000 people visited our Emergency Room landing page during our campaign.

This represented an 184% increase in ER visits compared to the previous year.

"Our Executive Leadership Team is very pleased with and proud of the work we have been able to do in collaboration with 5by5. As a team, we are very goal-oriented, and 5by5 does a great job partnering with us to achieve our goals. The entire 5by5 staff also is extremely knowledgeable and creative. Because of all of these things, I regularly sing their praises to anyone who will listen."

Michele M. Simpson | Director of Marketing and Communications

Williamson Health

Are you ready to get results like this?

Ready to clarify your message, maximize your reach and get results? ?

We work hard to understand your needs, challenges and the goals tied to your mission, allowing us to come alongside your team as committed partners. We'd love to talk about how we could partner with you!

Contact 5by5

Discuss Options to Meet Your Objectives

Get Ready for Results
Let's Talk

Whether your goal is to expand your impact, alter brand behavior or reach around the globe, we can help.

  • This field is for validation purposes and should be left unchanged.