WIN Warehouse
WIN Warehouse connects nonprofit organizations with corporate excess inventory at a significantly discounted rate.
STORY
5by5 recommended WIN Warehouse reposition the way nonprofits engage with their offering through a tiered membership model. To activate the target audiences we launched a strategic Facebook campaign, emphasizing value and creating urgency in the potential member’s mind.
GOAL
Acquire new members through a tiered model.
RESULTS
WIN gained more than 170 new member organizations in only two months. That’s 70+ more than they’d been gaining per year.