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A man and a woman smiling holding up photos of children helped by World Vision.

World Vision

World Vision International is a global Christian humanitarian organization partnering with children, families and communities in nearly 100 countries to tackle the causes of poverty and injustice.

The World Vision logo with a white star on an orange background in the top right corner.

STORY

5by5 implemented city-specific digital campaigns for 12 cities on the country duo Sugarland's #lovebigger tour.

 

The campaign geo-targeted Sugarland fans and introduced them to World Vision, inviting them to be a part of the #lovebigger movement through child sponsorship. Using a mix of rich media and text on Facebook and Instagram, 5by5 ran 41 ads to increase engagement and willingness to sponsor at tour events.

GOAL

Child sponsorship awareness to drive new sponsor acquisition

A Facebook ad from Sugarland promoting World Vision depicted on a MacBook.

RESULTS

  • 1,779,411 Ad Impressions
  • 37,890 Ad clicks
  • 2.13% Click-through rate
  • 43.75% Average increase in sponsorships 
during the campaign period

Are you ready to get results like this?

Let's Talk

5by5 - A Change Agency © 2024 | [email protected]

Ready to clarify your message, maximize your reach and get results? ?

We work hard to understand your needs, challenges and the goals tied to your mission, allowing us to come alongside your team as committed partners. We'd love to talk about how we could partner with you!

STEP 1
Contact 5by5

STEP 2
Discuss Options to Meet Your Objectives

STEP 3
Get Ready for Results
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Whether your goal is to expand your impact, alter brand behavior or reach around the globe, we can help.

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