Before You: Launch Your Online Advertising White Paper

If your digital presence is thriving, chances are your business is too — your online advertising plays a pivotal role in your digital presence.

But it's easy to feel like you're throwing your budget at the wall just to see what sticks. How do you target your audience? What keywords do you go after? What platforms are your audience on? Where can you get an edge on your competition?

There's a better, smarter way to do advertising. And that's by setting yourself up for success Before You launch your next ad.

We researched 100-digital marketing leaders to learn from their experiences, uncovering the most common mistakes and paths to success. These are our findings.