Focus Group Market Research
How do you know what your audience wants? Ask them.
How well do you know your audience?
One of the biggest mistakes any business can make is assuming they know who their audience is and what they want without ever talking to them. If your business has an unclear or inaccurate understanding of your audience, you won’t be able to connect with them or help them solve their problems. You’ll be pursuing strategies in the wrong direction.
Focus groups are equal parts science and art form. From bringing together the right cross-section of people, to structuring the right questions, to meaningfully interpreting their answers, it takes experience and skill to successfully facilitate a focus group.
We’ve run focus groups for:
Valuable insight with practical recommendations
For many companies, one of the biggest challenges that comes with conducting a focus groups is figuring what to do with the raw information once you have it. At 5by5, we distill our findings into a comprehensive but easily digestible report, which allows you to gain valuable insights and easily translate them into guidance for future decisions.
You’ll get a high-level overview of the most important data, as well as the granular statistics and quotes from the people we interviewed. We’ll also include our own practical recommendations on how best to leverage the information to meet your goals.
Want to get started?
We’re ready to get to work! Fill out the form below and our VP of Business Development will connect with you to determine if we can help reach your goals.